Article: Keeping it Real - Blue Check, Black Friday & A Question for You
Keeping it Real - Blue Check, Black Friday & A Question for You
Friends and field-goers,
The sound of the DHL van is becoming rather familiar at TWELVEBORE HQ.
This week it brought the men's Field Fit™ Sporting Shirt in Blue Check — a magnificent classic check we will be adding in 2026. Super-soft brushed cotton — milled, dyed, and woven here in England. The blue really does catch the eye, and it was a welcome lift during what's been a bitterly cold week.
In other news: I had a wonderful conversation with Kate Hills this week — founder of Make It British and a true champion of British manufacturing and design. Whether we collaborate remains to be seen — but watch this space.
There's something else I'm quietly excited about — another meeting we had recently. I won’t reveal all the details yet, but the founder and MD were incredibly supportive of our mission and where we're headed. More than that, they were enthusiastic about us becoming part of their establishment. Fingers crossed it all comes together — if it does, we'll have retail space to announce in the new year.
Growing a brand can be a lonely place at times. I relish the challenge, but you do start overthinking every detail. One thing that’s been on my mind: I genuinely thought we’d have sold out of the ladies shirts. Perhaps that's founder syndrome talking, but it’s my honest view.
Now, Black Friday — here’s our reality: we don’t inflate prices just to slash them later. Our pricing reflects the true cost of British craft from day one. When products are made properly, in Britain, in limited batches, you don’t end up with stock to clear or margins to manipulate. This aligns entirely with our stance against fast fashion. Thank you for your understanding — and for supporting British makers and proper craftsmanship.
On a brighter note, we’re running competitions soon. One with the Great British Shooting Show, another supporting a sporting agency and school, and some festive fun in December. Watch this space.
Have a wonderful weekend in the field, shoot straight and hope your dogs work well.